Marketing Analyst

Divar

Tehran

Posted a month ago

Job Description

At the marketing team of Divar, we are looking for a Marketing Analyst who’ll analyze our content marketing efforts and research new ways to acquire more users for our marketing channels. You will help us ensure we spend our marketing budget efficiently and target our audience through successful campaigns. You find solutions for various marketing challenges, especially content marketing challenges, with the help of data analytics. you are supposed to: -Analyze content marketing channels (blog, social, etc.) and customer intent using common tools like GA -Measure ROI of marketing campaigns -Report on marketing KPIs like leads, conversion rates, website traffic, and social media engagement -Track email campaign metrics (delivery, open, click-through rates) -Monitor budget distribution and performance of content marketing channels -Conduct competitive research and analyze benchmarking data -Recommend website and campaign optimizations -Research and implement marketing tools to support our promotional projects (automation software, social media scheduling, etc.) -Work closely with sales and marketing teams to identify opportunities for new client acquisition.

Requirements

-Work experience as a Marketing Analyst or similar role -Interest in content marketing -Expertise in Google Analytics or similar web analytics tools -Expertise social media analytics tools, including internal tools, Minter, or other similar tools -In-depth understanding of SEM campaign strategies and SEO practices -Experience with PPC campaigns -Good knowledge of MS Excel -Good knowledge of WordPress content management system -Knowledge of SQL is a plus -Analytical abilities -BSc in Marketing or relevant field

Job Categories

  • Marketing, Advertising, Market Research & Branding
  • Business & Data Analysis/ Economic Analysis

Employment type

  • Full Time

Seniority

  • Experienced professional

Job Categories

  • Marketing, Advertising, Market Research & Branding
  • Business & Data Analysis/ Economic Analysis

Employment type:

  • Full Time

Seniority:

  • Experienced professional

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