Job Description

- Prepare research reports. - Seek and provide information to help companies determine their position in the marketplace. - Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. - Analyze market conditions or trends. - Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. - Analyze consumer trends. - Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. - Monitor industry statistics and follow trends in trade literature. - Monitor business indicators. - Measure and assess customer and employee satisfaction. - Conduct surveys in organizations. - Measure the effectiveness of marketing, advertising, and communications programs and strategies. - Forecast and track marketing and sales trends, analyzing collected data. - Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. - Discuss business strategies, practices, or policies with managers. - Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. - Develop and implement procedures for identifying advertising needs.