Job Description

- Responsible for developing a particular market segment for a company. Promotes products and services to potential and existing customers. - Primary responsibilities - Assist with developing the market for client or company. - Focus on growing existing accounts and acquiring new clients. - Conduct meetings. - Make sales presentations. - Sell general or direct response print ads to a weekly or monthly publication. - Generate and describe creative, results-focused marketing concepts to a diverse client base. - Sell air time on television and radio programs. - Handle incoming inquiries to buy ad space. - Book sales appointments. - Walk door-to-door and solicit business. - Present sample ads to the client. - Assess client's promotional needs. - Evaluate demographics, prices, distribution channels, and marketing outlets. - Develop sales strategies in tandem with marketing department. - Meet with clients to ascertain marketing goals. - Create questionnaires and surveys. - Conduct secondary research, including finding information from industry associations, statisticians and marketing experts. - Generate reports that analyze competition and customers. - Offer insights about product potentials. - Be familiar with advanced statistical analysis and research methodologies, along with common computer programs.