Job Description

• Determines customers' needs and desires by specifying the research needed to obtain market information. • Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements appraising new product ideas and/or product or packaging changes. • Assesses market competition by comparing the company's product to competitors' products. • Provides source data for product line communications by defining product marketing communication objectives. • Obtains product market share by working with sales director to develop product sales strategies. • Assesses product market data. • Monitor and assess distribution channels performance. • Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses answering questions and requests. • Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules. • Brings new products to market by analyzing proposed product requirements and product development programs. Establishing time schedules with engineering and manufacturing. • Introduces and markets new products by developing time-integrated plans with sales, advertising, and production. • Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders. • Contributes to team effort by accomplishing related results as needed.