مدیر GTM

Job Description

Market and consumer insight: Regularly make research and insight into markets, industries, competitors, and consumers; collect market, industry (including customers/channel partners, consumers, and competition data, and output insight analysis reports) Product expansion: Based on market and consumer insights, explore and package product selling points, develop product solutions, strategies, and expansion packages, and complete product communication and expansion internally and externally. Product operation and management: Manage the operation of a single product or products portfolio. Based on the basic product Go-to-Market process and market dynamics, develop/manage the combined strategies such as marketing strategy, price strategy, demand forecast, and channel inventory to promote product profitability. Project management: Be responsible for the end-to-end life cycle project management of products. Make a reasonable plan based on the project objective. Monitor project execution, drive efficient investment in each area, quickly identify risks, and adjust resource allocation. Organize to summarize the experience, and quickly improve and promote the application.