Job Description

The Digital Marketing Strategist will be responsible for the strategy, execution and analysis of all online marketing touchpoints and campaigns across digital channels to drive awareness and support of business goals which includes, but not limited to, paid, organic and email marketing. Role description: ● Develop creative digital marketing growth strategies in collaboration with Head of Marketing Operation and BV team. ● Propose, execute, optimize and measure consumer marketing programs across a variety of territories (e.g. brands, devices, timely topics) to a range of audiences that maximize investment. ● Develop a flexible communications strategy that allow us to respond quickly across owned, earned and paid platforms directly and through agency partners. ● Create and manage a robust content calendar that guides our work across all touchpoints in partnership with our cross functional teams. ● Conduct message testing and further foundational research to guide our efforts, sharing results with relevant stakeholders in company. ● Plan and execute (and/or oversee execution of) all digital campaigns in support of the brand including paid search (PPC), social media, and programmatic display. ● Serve as the subject matter expert in digital media to support all segments within the brand; champion digital programs to our franchise system. ● Build on and maintain our brand social media presence, growing our audience and providing strategic thought around what is needed to support our brands to be present across social platforms. ● Build on and maintain our brand websites and landing pages, develop specific and clear strategy for our web pages and their functions within the marketing funnel.

Requirements

● Relevant Bachelor's or higher degree. ● 5+ years of experience in same position. ● Good knowledge of English. ● Complete Knowledge of media production, communication, and design processes and methods. ● Adequate knowledge of social media marketing, SEO/SEM, PPC, analytics and digital display advertising, online PR, Content Marketing and etc. ● Solid knowledge of Microsoft Office Suite, Marketing Tools, Marketing Automation, Project Management software, CRM and other related software.

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