Job Description

Job Summery The Pay Per Click (PPC) Specialist is responsible for generating inquiries through targeted PPC campaigns. The PPC Specialist will be proficient in managing AdWords platform and will be able to optimize campaigns to reduce CPA and increase inquiry volume. The Specialist will interpret data to determine efficiencies of campaigns and will execute necessary changes to improve performance of the campaigns. The Specialist will act as both an analyst and consultant on all PPC campaigns and will be responsible for conveying results. Responsibilities • Design, develop and manage multiple PPC campaigns; including account structure, campaign structure, keyword research, bid strategies and management, placement selection and management, ad copywriting and other core paid search capabilities. • Building a schedule and allocating budget for the execution of PPC plan • Apply appropriate analysis and optimization techniques to insure that campaigns deliver consistently and achieve advertiser goals and objectives. • Use Google tools as well as other necessary tools to manage accounts efficiently. • Consult on A/B Testing for landing page optimizations • Optimize campaigns to improve performance and ROI • Research and launch campaigns.