Job Description
-Monitor online campaigns implementing in different channels of all franchises.
-Follow up ongoing content plans by FMCG advisers & agencies.
-Owning and maintaining site and App analytics, metrics, and campaign reporting
-Lead the execution of inbound and outbound marketing campaigns such as online ads display, Search Engine Marketing, Social Media Marketing, SEOs and other channels
-Keep up to date with digital trend and developments.
-Monitor & follow up process of posting unified messages in different occasions.
-Conduct marketing research, collect data, analyze information and prepare relevant reports for industry’s trend and competitor’s campaigns
-Lead and execute the text and visual content development for social media, website, Email and other media and channels
-Support the CMO with the development of monthly and quarterly marketing plan
-Find out high potential channel as targeted channel for publishing promotion plan across the social medias.
-To be able to create innovative contents .
-Report and track websites feature engagement.
-Work with team to ensure SEO best practice are properly implemented.
-Work with editorial and marketing team to drive SEO in content creation and content programming.
-Monitoring search engine optimization efforts and implementing new practice that increase ranking and quality of site traffic via product managers & external vendor.
-Monitoring websites & application design via Check lists.
-Ensure all franchise online activities are digital SOPs oriented.