Job Description

We’re looking for someone who can: - Manage profitable social media streams for clients, making sure to update and respond to feedback. - Implement and interpret conversion rate tracking and optimization - Write copy and create images for websites, Display Network Ads, CTA banners, and more - Provide ongoing support for all SEO initiatives including reporting, analysis, and optimization recommendations - Optimize web pages and ad copy for search engine marketing to drive greater user engagement and conversions - Understand the key metrics of success for the client and formulate strong white hat SEO tactics to achieve improvement in their success metrics - Perform ongoing keyword research, selection and optimization for websites, pay-per-click campaigns and remarketing - Analyze websites, identify SEO opportunities for improvement, recommend and implement solutions - Track, report, and analyze website performance and PPC initiatives and campaigns - Set-up and connect Google Analytics, Search Console, AdWords, Merchant Center, and other digital marketing tools - Set up GA goals and tracking, dashboards, reports - Understand the relationships between SEO and PPC campaigns, and how they work in conjunction with one another in larger search marketing strategy - Research and analyze competitor websites and SEO strategies - Champion SEO in all phases of website development - Work with the development team to ensure SEO best practices are properly implemented on newly developed websites - Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords - Navigate and manipulate WordPress templates for optimization - Build a strong Internal and External Link Structure through link-building techniques - Compile multiple data sources and make insightful business decisions