Job Description

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns, the execution of inbound and outbound marketing campaigns - Develop monthly and quarterly marketing plan - Bring greater brand awareness, increase lead generation, and increase customer engagement. - Design, build and maintain social media presence - Monitor performance of clients’ digital marketing campaigns and coordinate the team’s workflow to ensure service excellence - Measure and report performance of all digital marketing campaigns, and assess against goals - Identify trends and insights, and optimize spend and performance based on the insights - Monitor sales and marketing analytics to adjust marketing activities and campaigns - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Collaborate with agencies and other vendor partners - Directly work with the tech and design team members to implement landing pages, publish contents and marketing automation tools - Manage company website (including all images, tools, and content - Oversee management of all digital channels (including updates, design, and user experience. - Manage day-to-day messaging/posts. - Conduct and report analysis of site and social traffic. - Establish and monitor ROI and KPIs.

Requirements

- Minimum 3 years of direct experience in digital marketing - Adaptive to dynamic and agile work environment with uncertainties - Experience in using photo and video editing software to produce content - Decent level of writing skill to produce text contents - Strategic and analytical mindset - Receptive to feedback to adopt new behavior - Solid understanding of ecommerce SEO & SEM - Working knowledge of web design principles, best practices, and content management platforms. - Demonstrated ability to develop and execute sales and marketing strategies. - Familiarity with analytical tools such as Google Analytics and Webmaster Tools.

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