Job Description
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence - Monitor performance of clients’ digital marketing campaigns and coordinate the team’s workflow to ensure service excellence - Measure and report performance of all digital marketing campaigns, and assess against goals - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Master degree in marketing, business, management or computer science and other related fields - At least 5 Years of experience in marketing - Have had a proven and successful record in building brand awareness and portray a deep understanding of marketing principles, sales and business development, and service management - Demonstrate a solid understanding of market research and data analysis methods and approaches - Team building skills - Have strong commercial focus be innovative and creative - Have strong stakeholder management skills and excellent communication skills - Strong ability to design and digital marketing campaign including content marketing and digital advertisement - Reasonable experience of product management in Software industry - Strong ability to organize effectively, delegate responsibility, make decisions, and solve problems quickly - Leadership skills, including the ability to manage time effectively and handle both internal and external conflicts, and development of others - Organizational skills, including big picture thinking, prioritizing, multitasking, persuasion, flexibility, creativity and innovation - Ideal Age: At least 30
