Job Description
-Design, create, and deliver marketing programs to support expansion and growth of the company products
-Planning, development and execution of digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables
-Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams
Leading ongoing management of digital touch points, including company website (home page and top level sections), social networking landing pages, and mobile
-Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
-Owning and maintaining site analytics, metrics, and campaign reporting
-In depth knowledge of SEO and AdWords programs
-Developing and coordinating multimedia packages
-Presenting recommendations to manager of marketing
-Rely on judgment in planning and experience to accomplish identified goals