Job Description

The Digital Marketing Specialist is responsible for developing, implementing, measuring and optimizing all digital initiatives to grow the audience and their digital engagement. This includes interacting with product marketing teams as well as collaborating with content generator teams to build data-driven, cutting-edge digital marketing programs. In addition to marketing automation knowledge, this specialist should have an understanding of Software’s and Web and Conversion Centered Design Principles so they can know and understand the company’s needs. • Implement and maintain and control digital campaigns • Work collaboratively with product marketing managers to develop suitable content with the ultimate goal to increase audience, engagement and drive measurable pipeline. • Continually evaluate buyer persona based on analytics and research and adjust personalization/automation strategy based on findings. • Plan and create and monitor content marketing tools. • Provide regular reporting on utilization, campaign effectiveness, response rates and related marketing ROI metrics. • Own and execute entire large-impact projects as assigned • Effectively communicate concepts with authority and conviction