Job Description
Weberno.com is looking for a Digital Marketing Manager to lead the development and execution of a digital acquisition strategy.
Job purpose:
To manage effectively and own the digital marketing strategy and tactics of the business, focusing on activities that drive new customer acquisition, customer retention, and revenue growth. To improve digital marketing activities and implement best practice marketing automation. To deliver a digital marketing program that exceeds our prospects’ expectations and provides support to our growing customer base.
You will lead our PPC, SEO, marketing automation, and digital copywriting functions. The ideal candidate will have a proven record of working within digital marketing and be skilled in driving lead generation, devising, and implementing sales campaigns.
Responsibilities:
● Build a digital marketing strategy with plans and how this will be implemented to ensure the business has an optimized online presence. The focus is on website management, lead generation, and supporting channel activity.
● Develop, own, implement and measure online and offline marketing plans which drive the company’s annual growth goal.
● Ensure effective management campaigns to maximize new opportunities for the company.
● Support sales with campaigns, programs, and initiatives.
● Lead our PPC, SEO, marketing automation, and digital copywriting functions.
● Work with the CEO to effectively manage our marketing budget and drive better ROI, campaign efficiency, and cost management.
● Work on lead generation strategies and be a key contributor in driving leads through multi-channel marketing campaigns across mail, email, paid digital, events, amongst other sources.