Job Description
● Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
● Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
● Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
● Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics.
● Build and execute digital marketing plan with the main focus on content generation and community building through different channels (Media, Social Media, Website, etc).
● Manage content and updates for customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
