Job Description
The head of digital marketing at Peramoon is a person who manages campaigns and online marketing.
To succeed in this job, the skill of using various tools to monitor social networks and master content strategy is required.
Advertising and sales:
- Planning for integrated management of online sales channels (website, social media and marketplaces)
- Designing sales funnel steps
- Plan, execute and manage campaigns
- Plan for maximum ROI in campaigns
- Email and SMS Marketing
- Google Ads
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Lead content and social networks team
Strategy:
- Strategy writing and road map design
- Editing the audience persona
- Identify market trends and optimize performance and resource consumption, in line with market trends
- Provide creative ideas and strategies for growth and development
Analysis:
- A/B test
- Ability to monitor and analyze competitors
- Measuring the conversion rate
- Ability to work with online analytics tools and data analysis
- Measuring the performance of all digital marketing campaigns
Definition and analysis of KPIs
