مدیر بازاریابی دیجیتال

ایرانسل

منتشر شده 4 سال پیش

Job Description

• To contribute in development and manage implementation of digital marketing tactics and related plans including social media marketing • To participate in forming high level road-map of branding, advertisement & communicating the marketing mix. • To develop digital media communication road map and short term plans and design online campaigns for new product launch, existing products and services and new sales promotion and monitor the performance, preparing reports. • To manage and ensure defined strategies are being implemented in online channels and digital marketing. • To plan and manage improvement in the usability, design, content and conversion of the company website, portals and apps. • To plan online media campaigns and ensure proper implementation of online media campaigns for new apps, products, existing products, services and promotions. • To manage team activities and outcomes to ensure that all online presence express the most effective and recognizable company message. • To design and manage engaging campaign on social channels to increase brand affinity and customer loyalty to the brand. • To be responsible for planning and budgetary control of all digital marketing. • To plan and manage execution of all web, SEO/SEM, email, marketing automation, social media and display and in-app advertising campaigns. • To manage utilization of analytical tools to evaluate end-to-end customer experience across multiple channels and customer digital touch points. • To measure and report performance of all digital marketing campaigns, and assess against KPIs. • To identify trends and insights of customers on digital channels and optimize digital marketing performance. • To manage perception of MTN Irancell in all segments through online media in line with master brand’s road-map. • To manage creative, advertising and digital agencies that carry out specific functions related to online advertising, promotion, marketing research, social marketing User Experience developing and etc. • To manage interactions with Creative and Production team and offline media to ensure integrity and alignment off all communications in all medias • To manage planning, execution and evaluation of direct email marketing campaigns. • To establish strong relationship with audience using new media around digital media and social networks. • To manage Editorial content to come up with social media content calendar.

Requirements

Education: • BA in Commerce (Marketing / Communication) or related Experience: • Minimum of 5 years’ experience in a area of specialisation; with experience in supervising/managing others • Experience working in a medium to large organization

Employment Type

  • Full Time

Seniority

Details

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