Job Description
Duties and Responsibilities:
- Developing, managing and optimizing digital marketing campaigns.
- Devising strategies to drive online traffic and conversion on the company website.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies for quarterly marketing plans
- Maintaining high conversion rates and low cost per conversions.
- Design, build and maintain our social media presence
- Devising content for social media, digital advertising, sms and email campaigns
- Providing Creative Manager with a brief for required digital artwork