Job Description
- Develop and implement the marketing strategy for the company in line with company objectives
- Implement the defined marketing plans, constantly identifying new opportunities to support the business growth objectives
- Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, service and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth
- Coordinate marketing campaigns with sales activities
- Overall responsibility for brand management and corporate identity
- Carry out market research, competitor and customer surveys
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback
- Plan and implementation promotional campaigns
- Make relationships with all media to ensure the most effective messaging and positioning of the organization
- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader
- Keeping up to date with current digital trends.