Job Description
A Digital Marketing Expert is required to develop, implement, track, and optimize our digital marketing campaigns across all digital channels, and to elaborate the company’s web-based marketing strategy to promote the company’s brand, attract visitors, and potential leads, and generate internet sales. They should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. A digital marketing expert will work with the marketing and supporting teams, and vendors to launch campaigns on time on budget.
Responsibilities:
● Plan and implement web-based marketing strategies and campaigns via the company’s website.
● Plan and execute all digital marketing campaigns, marketing database, email, and display advertising.
● Oversee SEO of websites, blogs, and social media channels.
● Collaborate with web design, development, and content staff to monitor and optimize search engines.
● Oversee management of updates, design, and user experience on digital channels.
● Measure and report the performance of digital marketing campaigns.
● Conduct and report analysis of the website to draw recommendations around website optimization.
● Collaborate with web development and design teams; provide guidance on marketing-related aspects of the company’s web presence.
● Collaborate with agencies and other vendor partners.
● Eager to be informed of new technologies, trends, and digital marketing tools and conduct these ideas into consideration when building new campaigns.