کارشناس بازاریابی دیجیتال

شرکت مدیا پردازش تهران

منتشر شده 2 سال پیش

Job Description

A Digital Marketing Expert is required to develop, implement, track, and optimize our digital marketing campaigns across all digital channels, and to elaborate the company’s web-based marketing strategy to promote the company’s brand, attract visitors, and potential leads, and generate internet sales. They should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. A digital marketing expert will work with the marketing and supporting teams, and vendors to launch campaigns on time on budget. Responsibilities: ● Plan and implement web-based marketing strategies and campaigns via the company’s website. ● Plan and execute all digital marketing campaigns, marketing database, email, and display advertising. ● Oversee SEO of websites, blogs, and social media channels. ● Collaborate with web design, development, and content staff to monitor and optimize search engines. ● Oversee management of updates, design, and user experience on digital channels. ● Measure and report the performance of digital marketing campaigns. ● Conduct and report analysis of the website to draw recommendations around website optimization. ● Collaborate with web development and design teams; provide guidance on marketing-related aspects of the company’s web presence. ● Collaborate with agencies and other vendor partners. ● Eager to be informed of new technologies, trends, and digital marketing tools and conduct these ideas into consideration when building new campaigns.

Requirements

● At least 3 years of relevant previous experience. ● MBA graduate, or Master's degree in Marketing or other related fields. Specialist knowledge: ● Strong analytical skills and data-driven thinking. ● Demonstrable experience leading and managing SEO/SEM, marketing database, email, and display advertising campaigns. ● Relevant experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. ● Experience in optimizing landing pages and user funnels. ● Solid knowledge of website analytics tools. ● Experience in optimizing Google Ads campaigns. ● Working knowledge of web design principles and content management platforms. ● Proficiency in Excel. ● Proficiency in Google Data Studio. ● Proficiency in Google Tag Manager. ● Proficiency in Google Ads. ● Proficiency in Google Search Console.

Employment Type

  • Full Time

Details

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