کارشناس دیجیتال مارکتینگ

Job Description

A Digital Marketing Expert is required to develop, implement, track, and optimize our digital marketing campaigns across all digital channels, and to elaborate the company’s web-based marketing strategy to promote the company’s brand, attract visitors, and potential leads, and generate internet sales. They should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. A digital marketing expert will work with the marketing and supporting teams (such as programmers), and vendors to launch campaigns on time vis-a-vis on budget. Responsibilities: • Plan and implement web-based marketing strategies and campaigns via the company’s website. • Plan and execute all digital marketing campaigns, including SEM, marketing database, email, and display advertising. • Oversee SEO of websites, blogs, and social media channels. • Collaborate with web design, development, and content staff to monitor and optimize for search engines. • Oversee management of updates, design, and user experience on digital channels. • Measure and report the performance of digital marketing campaigns (ROI and KPIs). • Conduct and report analysis of the website to draw recommendations around website optimization and CRO. • Collaborate with web development and design teams; provide guidance on marketing-related aspects of the company’s web presence. • Collaborate with agencies and other vendor partners. • To be eager informed of new technologies, trends, and digital marketing tools and conduct these ideas into consideration when building new campaigns.