کارشناس برنامه‌ریزی وفاداری مشتریان

Job Description

Mission: ● To generate different market plans to maintain subscribers segments along with projecting gross revenue in every revenue line. Roles and responsibilities: ● To liaise with ITS/CR/S&D in the overall customer segmentation process. ● To liaise with customer value analysis, customer Insight, and EDW teams to get necessary information and reports for team activities. ● To collaborate with the data science team to refine and enhance the quality of customer behavior analytics reports ● To provide content of BTL campaign messages regarding the target market for Brand team. ● To assist line manager to define market requirements based on analysis, market research, and inputs from the sales team ● To constantly review and analyze status of all company revenue lines status against business plan, products and services performance against their plans, performance of live offers, etc. ● To recognize optimal segments (Loyal, Churn, Geo) and develop promotional campaigns to respond downward trends and sudden drops also maintain growing trends in revenue. ● To identify revenue opportunities using base data and analytics, identify potential target segments by understanding each customer's needs, potential, and feedback on live promotions, product and rate plan designs ● To monitor and assess the impact of competitor activities, the launch of new promotions, products, and services on revenue and retention of company subscribers, and use the result as input for team activities. ● To apply different methods like monitoring competitors, studying best practices, conducting brainstorming sessions and gathering ideas, reviewing and using predefined/previous marketing plans and etc. ● To initiate market plans choose amongst the segments and decide for which one you should run the campaign for achieving revenue targets with maximum revenue increase. ● To create a balance on promotional campaigns to ensure both retention of customers and benefit for the company. ● To submit generated campaigns to the financial modeling team, ensuring financial models are prepared and confirmed for them all and communicating final approved campaigns to related product teams. ● To review promotional campaigns analysis (including competitor analysis, sector analysis, and by-channel (business customer, consumers, etc.) generated by Customer value analysis to identify areas where the company has challenges and opportunities and modify available promotional campaigns. ● To initiate generation of any Adhoc/periodic report that helps team activities for market planning and communicate it with EDW or customer value analysis.