متخصص بهینه سازی نرخ تبدیل

ديجي کالا

تهران

زمان انتشار ۴ ماه پیش

Job Description

Do you have a mind that is both analytical and creative? Are you fascinated by how people use products and technology? We are seeking a Conversion Rate Optimization Specialist who embraces the combination of form and function. This individual is an experienced, data-driven professional focused on helping to evaluate and craft conversion-centric digital strategies & experiences to help improve the metrics that matter most to our clients. In order to be successful in this role, you should have hands-on experience with Google Analytics and a strong understanding of e-commerce KPIs. Role Responsibilities: • Design, build and execute split testing, multivariate testing, and other testing approaches for websites, emails, and landing pages • Identify and test new technologies and practices to improve conversion rate and consumer engagement. • Use analytics platforms and other tools to monitor and analyze the outcomes from the tests. • Maintain a constant awareness of all competitors and industry activity. • Collaborate with teams responsible for blogging, email, social media in order to optimize each conversion path. • Optimize our marketing's conversion paths. • Increase conversion rates and drive marketing-qualified leads for our sales team. • Optimize the lead-to-customer conversion rate. • Increase funnel marketing efficiencies.

Requirements

• Highly proficient in web analytics (Advanced knowledge of Google Analytics is a must). • At least one year of experience in a relevant field. • Bachelor's degree from top universities in a related field (e.g., Marketing, Computer Engineering, Industrial Engineering, etc. or an MBA degree). • Strong digital proficiency, knowledge of HTML, CSS, and JavaScript is a bonus. • Familiarity with Python or SQL is a bonus. • Understand user intent and its pivotal role in the journey to conversion. • Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills.

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