Job Description
● Develop content strategy aligned with short-term and long-term marketing targets.
● Collaborate with marketing and design teams to plan and develop site content, style, and layout.
● Create and publish engaging content.
● Edit, proofread and improve writers’ posts.
● Liaise with content writers to ensure brand consistency.
● Optimize content according to SEO.
● Use content management systems to analyze website traffic and users engagement metrics.
● Manage content distribution to online channels and social media platforms to increase web traffic.
● Develop an editorial calendar and ensure the content team is on board.
● Ensure compliance with the law (e.g. copyright and data protection).
● Stay up-to-date with developments and generate new ideas to draw the audience’s attention.
