Job Description

We are looking for a data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish. Responsibilities: • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including website content, blog posts, info graphics, etc.). • Grow new leads including marketing-qualified leads by converting site traffic through calls-to-action, landing pages, and lead generation content. • Optimize our marketing automation and lead nurturing processes through email, content, and social channels. • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers