Job Description

Content Creator is responsible for creating, improving and maintaining content to achieve our business goals, sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices. Content Creator responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media. Duties and responsibilities • Develop content plan and strategy • Identify customers’ needs and recommend new topics • Conduct keyword research and use SEO guidelines to optimize content • Research Tourism and Immigration topics • Prepare well-structured drafts using digital publishing platforms • Create and distribute marketing copy to advertise our company and products • Interview industry professionals and company advisers and staff and incorporate their views in blog posts • Edit and proofread written pieces before publication • Promote content on social networks and monitor engagement (e.g. comments and shares) • Coordinate with marketing and design teams to illustrate articles • Measure web traffic to content (e.g. conversion and bounce rates) • Update our websites as needed