Job Description
- Lead, manage, and motivate a sales and marketing team for overall strategy and day-to-day operations - Create and communicate an ongoing marketing plan which defines the company's vision for success - Develop and oversee strategies for growth, brand awareness, and community - Establish and maintain a consistent brand message which gives the company a leading competitive edge in its category - Collaborate with marketing stakeholders to create innovative marketing programs and campaigns that drive growth, engagement, and retention - Integrate KPIs, product analytics, and campaign metrics into teams’ strategic planning - Work with teams to establish target audiences for strategic campaign execution - Work with teams to establish overall digital marketing strategy - Direct public relations and publicity initiatives internally and with the agency
Requirements
- MBA preferred. Must have BS/BA in marketing or related field or equivalent combination of education and experience. - Minimum 7-10 years’ experience in a marketing leadership role - Substantial experience in leading and managing marketing teams - Expertise in building best-in-class marketing plans and winning campaigns - Expert understanding of digital marketing KPI’s, metrics, and analytics, and reporting methods - Proven track record planning and executing cost-effective, high-yield paid social media growth initiatives - Experience with social influencer and partner activation to bring external audiences to a brand - Exceptional written and verbal communication to work effectively and charismatically with team members
Employment Type
- Full Time
Job Category
Educations
Seniority
Details
Employment type
- Full Time
Job Category
Educations
Seniority
