Job Description
Chief Marketing Officer is responsible for the successful execution of multi-channel marketing campaigns that help Navaar to drive results for profitable growth in audiobook digital market. This includes developing and optimizing scalable processes and successfully implementing and adopting new marketing tools, and technology platforms. She/he will be a leader of marketing team in planning, coordinating, scaling and operationalizing the successful execution of our multi-channel marketing efforts. Including Consumer Strategy, Channel Marketing, Product, Database Marketing, Operations, Analytics, and Finance. Key Accountabilities: - Help to execute on marketing strategy and capabilities to help drive user acquisition and lead generation to growth through search engine marketing (SEM/paid), search engine optimization (SEO/unpaid), social (paid and unpaid), content advertising, display advertising campaigns and all other cool things that we don’t know! - Measure and report on performance of executed digital marketing campaigns and assess against goals (ROI and KPIs). Recommend improvements & optimization users retention and engagement. - Collaborate with and inform other teams (product, audiobook production) on marketing plans and ensure alignment on timing, goals and channel execution. - Help to develop marketing support materials for product launches to drive product goals (awareness, comprehension, engagement) - Data-driven thinking and good ability to data analysis to help develop the reporting dashboards and campaign analysis to drive actionable insights to improve performance, conversion rates, and lifetime customer value. - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Requirements
- Candidate should have a passion for helping businesses grow and delighting customers. Your accomplishments are built on this. - Bachelor Degree required, MBA preferred - At least 2 years in digital marketing strategy and execution. Prior co-marketing experience in website, app, paid digital, marketing automation, and/or content marketing a plus. Strong understanding of the direct sales and subscription model preferred. - Understanding of ecommerce ecosystem. - Experience developing targeted, effective, and compelling sales enablement tools. - Experience with tracking metrics to evaluate the impact of marketing efforts on sales productivity. - Excellent communication skills are required. - Proven ability to manage multiple projects in a fast-paced, cross-functional, highly matrixed environment. - Highly motivated, organized, and detail-oriented team player with expertise working in a fast paced, cross-functional manner. Strong project management skills are a must. Someone who can understand the big picture and work quickly through multiple projects and deliverables will thrive. - Proven track record on delivering results and getting things done. - Fluent in English
