Job Description
Introduction
The Category Manager is a key role at Digikala, responsible for managing and developing one or more product categories. This role requires a unique combination of analytical, commercial, negotiation, and project management skills to ensure the assigned category achieves its sales, profitability, and market share growth targets.
Key Responsibilities
Assortment Management
Design and manage the product mix with a focus on variety, quality, and market relevance
Identify and introduce new products aligned with customer demand and market trends
Monitor product lifecycle and replace/discontinue underperforming SKUs
Data Analysis & Performance Optimization
Review sales, profitability, and market share reports of the category
Analyze customer buying behavior to identify growth opportunities
Leverage data to improve pricing, promotions, and assortment strategy
Pricing Strategy & Campaigns
Develop competitive pricing strategies compared to market and competitors
Collaborate with marketing teams on promotional campaigns and category-specific activations
Evaluate campaign ROI and continuously improve future strategies
Supplier & Contract Management
Identify and onboard new suppliers while strengthening partnerships with existing ones
Negotiate to secure optimal terms, margins, and exclusive deals
Ensure proper execution of contracts and supplier service levels
Cross-Functional Collaboration
Work closely with marketing, logistics, finance, technology, and operations teams
Share market knowledge and insights with internal stakeholders
Ensure optimized customer experience throughout the purchase journey
Category Strategic Development
Identify global trends and innovative growth opportunities
Develop long-term plans to increase market share and profitability
Continuously analyze competitors and build sustainable competitive advantages
Requirements:
Bachelor’s or Master’s degree in Business Administration, Management, Marketing, Economics, or related fields
3–5 years of experience in Category Management, Product Management, or Buying within retail or e-commerce
Proven experience in working with large datasets and data-driven decision-making
Strong analytical and strategic thinking
Negotiation and supplier relationship management
Project management and cross-functional coordination
Solid understanding of e-commerce and online consumer behavior
Proficiency in analytical tools (Excel, BI tools, SQL preferred)
Strong communication and leadership skill
