Job Description

The Campaign Planner will be responsible for the strategic planning, architecting, activating, and optimizing of programmatic media across multiple channels, platforms and devices including display, video, and native advertising to support our clients’ direct response digital campaigns. Responsibilities: • Work with Digital team on crafting digital media recommendations, research, campaign implementation and reporting/analysis • Evaluate inventory sources, data, analytics solutions and technology platforms options in marketplace • Execute and optimize programmatic media campaigns, overseeing campaign budgets and pacing and making continual adjustments to creative, targeting, and bidding to ensure client goals are achieved • Craft and present strategy, learning and programmatic optimization recommendations to internal account team, as well as to clients and agency executives in verbal and written form • Analyze media spend data-sets to create weekly reports and communicate campaign status and progress to internal teams. • Manage and own relationships with vendors and third party services. • Work with key platform partners, focusing on ad product & creative innovation, audience and data strategy, use of PMPs, and measurement and attribution opportunities.