Job Description

- This position is a role which encompasses the full marketing mix to generate revenue by increasing sales, using market research, product release, product marketing, digital marketing, marketing communications, advertising and public relations. - Define Product Launch, plan and implement specific market strategies through various and up to date media and marketing mix in order to correctly launch and position products and services in specific business sectors. - Plan, design, develop, execute and implement marketing strategies in line with company objectives, as well as pricing strategies in order to support the organization’s products’ market development. - Design trade marketing and social media/digital marketing strategy, provide reports of their effectiveness and take responsibility for implementation, operational and commercial control in markets. - Ensure marketing code of practice, launch campaign and advertising guidelines as well as corporate identity rules are communicated, respected and monitored. - Link and co-ordinate with managers in particular with Sales to achieve an integrated and well accepted marketing concept, Identify and implement marketing strategies, coordinate marketing campaigns with sales activities. - Search the latest market trends, carry out market competitor and customer surveys to monitor performance and evaluate budgeted campaigns and recommend changes to marketing and business development strategies based on analysis and feedback.