Job Description
● Participate in designing and developing strategic marketing plans and also provide plans and operational actions in the field of branding and advertising.
● Participate in estimating the annual budget of branding and advertising according to defined programs and actions.
● Designing and submitting the main idea of the annual campaigns based on the brand and advertising strategy for the brand and sales development.
● Planning and supervising the preparation of promotional items and specialized marketing content based on the brand book.
● Identify brand touchpoints, determine the method of communication with customers and maintain the integrity and consistency of brand identity (voice, visual identity, brand personality) in all brand touchpoints.
● Provide suggestions regarding naming, packaging, and design (size, color, key features) of new products and existing products.
● Planning and performing executive actions regarding holding training sessions, seminars, courses, conferences, product introduction programs, news interviews, and exhibitions.
● Planning, implementing and, monitoring negotiations with advertising agencies and contractors to display ATL and BTL ads.
● Participate in the preparation and implementation of B2B customer branding and advertising plan in coordination with the sales department.
