Branding And Advertising Expert

Herrmman International Group

Tehran

Posted a month ago

Job Description

- Participate in designing and developing the strategic marketing plans and also provide plans and operational actions in the field of branding and advertising. - Participate in estimating the annual budget of branding and advertising according to defined programs and actions - Designing and submitting the main idea of the annual campaigns based on the brand and advertising strategy for the brand and sales development. - Familiar with designing and codification of customer persona - Familiar with brand impact monitoring, brand development, and monitoring internal branding - Full familiarity with the brand strategy and visual brand identity and planning for the annual update of the company's brand book - Planning and supervising the preparation of promotional items and specialized marketing content based on the brand book - Identify brand touchpoints, determine the method of communication with customers and maintain the integrity and consistency of brand identity (voice, visual identity, brand personality) in all brand touchpoints. - Provide suggestions regarding naming, packaging, and design (size, color, key features) of new products and existing products - Planning and performing executive actions regarding holding training sessions, seminars, courses, conferences, product introduction programs, news interviews, and exhibitions. - Planning, implementing and, monitoring negotiations with advertising agencies and contractors to display ATL and BTL ads. - Participate in the preparation and implementation of B2B customer branding and advertising plan in coordination with the sales department.

Requirements

- Understanding the management of brands. - Ability to make tight deadlines - Excellent understanding of marketing, advertising, and branding concepts. - Education Bachelor Degree in Marketing, Business Administration, Advertising, Mass Communication, Economics.

Job Categories

  • Marketing, Advertising, Market Research & Branding
  • PR & Communication

Employment type

  • Full Time

Seniority

  • Experienced professional

Job Categories

  • Marketing, Advertising, Market Research & Branding
  • PR & Communication

Employment type:

  • Full Time

Seniority:

  • Experienced professional

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