Job Description
● Manage all aspects of a marketing research project (Qualitative and quantitative) from its inception to delivery of final presentation with a specific focus on fieldwork process including research sample management.
● Prepare RFP and do recruitment process monitoring, plus; other required followings in these regards.
● Research fieldwork management and Gantt. Chart monitoring/supervision
● Moderat qualitative meetings like focus groups.
● Content analysis and reporting.
● Carry out feasibility studies of new projects as per the request from organizational divisions.
● Make price and product positioning reports based on received information from different sources (Competitors, trade marketing staff, etc.) and update them frequently.
● Participate in advertisement effectiveness, customer satisfaction, and brand survey projects.
● Supervise the development of projects questionnaires.
● Analyze industry trends or create a clear picture of a competitive environment.
● Prepare market research plans for business development purposes to enhance product basket expansion as well as price-promotion strategies like; price elasticity.
