متخصص برند

Job Description

• To collaborate with EB and Digital on their brand activities to ensure a unified picture is portrayed • To participate in developing elements of marketing plan especially brand planning that play a role in effective product launch, campaigns for existing products and services, and for new sales promotion campaigns. • To ensure that all branded materials express the most effective and recognizable company message. • To ensure marketing tools and material delivers attributes of a brand. • To participate in conducting research to determine the positioning of new products from a branding point of view, preparing brand activity reports, and coordinating with agencies in this regard. • To monitor MTNIrancell brand image (materials, signage) to ensure alignment with company mission and vision. • To coordinate the efforts and responsibilities with related people and agencies that carry out specific functions related to brand attributes, brand awareness, brand activity, and creative production. • To assist with the management of advertisements, events,s and media agencies. • To update brand dashboard and provide a monthly report (Cooperation with media specialist) • To provide a brief, placing orders, and contact creative agencies for TV commercial production. • To support in providing of brand strategy, annual brand roadmap & messaging strategy for MTNIrancell brand & new products (Cooperation with Brand manager & brand agency). • To ensure brand communication are consistent with the company and brand positioning especially in 360-degree campaigns.