کارشناس برند

Job Description

• To participate in developing elements of marketing plan especially brand planning that play a role in effective product launch, campaigns for existing products and services and for new sales promotion campaigns. • To ensure that all branded materials express the most effective and recognizable company message. • To ensure marketing tools and material deliver attributes of brand. • To participate in conducting research to determine positioning of new products from branding point of view, preparing brand activity reports and coordinating with agencies in this regard. • To monitor MTNIrancell brand image (materials, signage) to ensure alignment with company mission and vision. • To coordinate the efforts and responsibilities with related people and agencies that carry out specific functions related to brand attributes, brand awareness, brand activity and creative production. • To assist with management of advertisements, event and media agency. • To update brand dashboard and provide monthly report (Cooperation with media specialist) • To provide brief, placing orders and contact with creative agencies for TV commercial production. • To support in providing of brand strategy, annual brand roadmap & messaging strategy for MTNIrancell brand & new products (Cooperation with Brand manager & brand agency). • To ensure brand communication are consistent with the company and brand positioning specially in 360-degree campaigns.