Job Description

The mission of a Brand Operation Manager is to handle operation management, monitoring, and planning of all branding activities to promote brand goals aligned with the predetermined strategy The core responsibilities of a Brand Operation Manager at Zarrin would be: - Maintain and upgrade brand performance indicators, such as market share, brand awareness, brand trial and usage, sales trade, ... - Provide presentations related to the development and brand activities aligned with brand strategy (market image, competitors, opportunities and threats SWOT analysis) - Define and execute relevant projects for the optimization or maintenance of brand performance indicators - Defining and allocating the marketing budget based on the required activities - Planning commercial or communication campaigns based on brand strategies - Providing brief of marketing activities to agencies, receiving and reviewing the ideas and guidance of the team to achieve the goals - Handle and monitor all of the business and brand associations to maintain or transfer it to consumers ' minds (different groups of audiences) - Ensure consistency and integrity of brand identity (tone, visual identity, brand personality) at all points of brand contact and integration of marketing campaigns to deliver desired messages. - Checking monitoring reports and campaign performance of marketing activities and conclusions to optimize the planning and use of media - Continuous review of the quality of operational activities under the name of the brand through continuous and effective communication with the CRM and CMI sectors to maintain and improve the quality of activities and the implementation of crisis control programs if needed - Follow - up reports and feedback from the agency - Continuous and effective communication with sales team and sales marketing to investigate the effect of brand activities on the sales process and analyzing the roots of increasing and decreasing sales and following it - Presenting short-term and long-term programs related to the purpose of maintaining and promoting market share and increasing sales for example coordination of advertising campaigns with the sales team. - Design of Point of Sale Materials (POSM) and examine the execution of the entire item project involved in the interaction with the Trade marketing team. - Broadcast media planning (tv, digital billboards, etc. ) aligned with goals set by strategy - Review of media platforms and short - term programs regarding the activity of competitors and results obtained from research and reports - Planning and implementation of the events - Provide category and product-related training for new colleagues, agents, and other or annual events if required.

Requirements

- +4 years of brand management, or multi-national experience, preferably from FMCG - BS/MS degree in Marketing or a related field, MBA preferred -Ability to present and pitch creative concepts and ideas. - Ability to make tight deadlines - Ability to drive innovation and brand growth - Proven result orientation and risk management -Openness to change and development - Excellent analytical, problem-solving, and teamwork skills

Employment Type

  • Full Time

Seniority

Details

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