Job Description
● Develop brand and communication strategies and operating marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
● Shape and communicate our vision and mission.
● Align the company around the brand’s direction, choices, and tactics.
● Translate brand elements into plans and go-to-market strategies.
● Oversee advertising, product design, and other forms of marketing to maintain consistency in branding.
● Translate brand elements into plans and go-to-market strategies.
● Ensure that messaging and marketing activities are aligned with brand and company values.
● Monitor product distribution and consumer reactions.
● Carry out market research in order to keep up to date with market trends and competitors’ activities as well as trying to predict future trends.
● Work closely with creative development to motivate the target audience to “take action”.
● Oversee new and ongoing marketing and advertising activities.
● Manage marketing communications functions, PR, events, retail, and business product marketing teams.
● Manage a team of marketing people working on brand initiatives organizing events such as product launches, exhibitions, and photoshoots.
● Manage the budget for advertising and promotional items.
● Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
● Analyze the success of marketing campaigns and creating reports.
● Develop, implement and manage our social media strategy.
● Manage and oversee social media content.
● Work with copywriters and designers to ensure content is informative and appealing.
● Monitor SEO and user engagement and suggest content optimization.
