Job Description
● Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
● Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
● Compile lists describing product or service offerings.
● Consult with product development personnel on product specifications, such as design, color, or packaging.
● Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
● Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
● Conduct economic or commercial surveys to identify potential markets for products or services.
● Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
