Job Description
• Research and analyze local and global market trends
• Evaluate and improve brand attributes.
• Research and analyze U&A in order to conduct a comprehensive consumer segmentation database
• Design yearly communication plan, basic plan, moving plans (monthly) and action plans.
• Manage comprehensive advertising agencies pool operating in Iran in order to select the best agency
• Improve and updated brand book
• Forecast and plan for promotional and campaign POSM.
• Compile a monthly media (television, outdoor, social media, digital) report that would provide details on key competition, main marketing initiatives; including new product launches.
• Benchmark products vs. competition for each category.