Job Description

To drive the Zar Group business and to create sustainable competitive advantage and economic value for Zar Group through excellent consumer marketing Main Responsibilities: - Leads, guides and supports the Category Managers in all operational areas and drives execution excellence - Develop deep understanding of consumers, market, competitors, achieve strong insights and deliver actionable analyses - Definition of products and product quality - Drive incremental innovation in the category and participate in wider innovation initiatives and projects Product launches - Definition of assortment - Price strategy - Packaging: structural packaging and design, packaging ownables - Consumer engagement (Advertising, On-line, Social media and BTL) and media plans and executions Consumer promotions - Manage daily operational relationships with key partners (market research, communication and design agencies etc.) - Manage relations with key internal partners (Sales, Trade Marketing, R&D etc.) - Marketing reporting for the categories - Propose, negotiate and get approval for category annual plan - Definition of category’s marketing budgets - Analyze category P&L and take action to achieve profit objectives - Attracts and retains talent - Develops high performing Category Managers - Leads team to high performance - Manages stakeholders laterally and upwards to get business results

Requirements

University Qualifications: BA/ MA/ PhD in Marketing or related field/ Management/ Industrial Engineering / MBA . Nature and length of previous experience: +3 years of relevant work experience, preferably in FMCG. High Competence in project and stakeholder management Excellent interpersonal, written and oral communication skills Specialist knowledge: Competency in Microsoft applications including PowerPoint, Word, Excel, and Outlook.

Employment Type

  • Full Time

Seniority

Details

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