Brand Manager

Solico Group (Kalleh)

Tehran

Posted 2 months ago

Job Description

Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term - Planning and execution of all communications and media actions on all channels, including online and social media - Creating and managing promotional collateral to establish and maintain product branding - Managing the budget for advertising and promotional items by brand - Competitor and customer insights analysis - Conduct ongoing analysis and reviews on brand sales performance through analyzing sales reports and identifying gaps (along with Product Managers) - Review marketing plans, manage marketing budget and closely monitor the execution of all marketing activities in geographies (along with Product Marketing Managers) - Identify new communication opportunities and implement them with the help of the Advertising - Secure that profitability of brand is not affected by any marketing or any other department’s business decisions - Develop POSM (point of sales materials), outlet activation programs and events & sponsorships activities - Provide sales organization with internal information and training presentations on the market, consumer behavior, brands, and new product introduction. - Responsible for Quarterly brand reviews, Brand plans and promotion proposals - Continuous reporting on ‘Brand Health Trackers’ and actions to enhance and grow

Requirements

- Analytical capabilities and solid understanding of pricing, packaging and product requirements - Understanding the management of brands, portfolios and distribution systems - Ability to work in a matrix structure with dual reporting with a high degree of business acumen - Fluent understanding and proven capability in managing brands and markets; planning and deployment - Education Bachelor Degree in Marketing, Business Administration, Advertising, Mass Communication, Economics

Job Category

  • Marketing, Advertising, Market Research & Branding

Employment type

  • Full Time

Seniority

  • Experienced professional

Job Category

  • Marketing, Advertising, Market Research & Branding

Employment type:

  • Full Time

Seniority:

  • Experienced professional

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