Job Description
- Leverage consumer and market insight and marketing expertise to successfully identify, develop and execute marketing plans for new products, promotional campaigns
- Assist in the management of marketing budget
- Forecast and monitor sell-in and sell-through to meet and/or react to business needs.
- Work closely with other functions across new product development, creative, finance, digital, sales, and communications to ensure key developmental milestone are achieved based on the launch timeline
- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
- Developing strategies and managing marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
- Analyzing the success of marketing campaigns and creating reports
- Supervising advertising, product design, and other forms of marketing to maintain consistency in branding
