Brand Manager

Pars Hayan Tehran

Posted 15 days ago

Job Description

• Execute overall brand marketing projects in line with set annual operating plan and strategy, while produce update reports to capture it KPI’s & evaluate its performance. • Plan, Manage and control assigned Brand/ Category budget and ensure effective spending, while abiding to company policies & procedures. • Conduct volume forecasting and financial analysis for assigned brand/category, while able to capture market opportunities with clear rational. • Develop Brand Review with Internal & External Audit Analysis on quarterly and annual basis with clear evaluation of market dynamics/competitive landscape and concluding way forward. • Planning for ATL, TTL & BTL activities, while ensure it is delivering on the brand Objectives, Strategy & Priorities. • Manage brand’s product & packaging development projects as well as cost saving initiatives. • Confirm and review the results of Marketing Research and analyze outcomes in terms of portfolio performance vs. competition and able to derive clear conclusion and way forward. • Confirm and review the pricing analysis, Trade margins for assigned brand/category and recommend specific actions. • Positively Coach, develop, train, appraise and motivate direct and indirect reports as well as team other team members.

Requirements

• Master’s degree; MBA certificate is an advantage. • Hands on experience in consumer marketing. • 5 years of “Consumer Marketing” experience ideally in major Fast Moving Consumer Goods (FMCG) with proven experience in a multi-National or local leading-edge company. • Good technical knowledge of all marketing research tools • Good Knowledge of sales & trade marketing fundamentals. • Lead at least 1 important brand launch projects successfully with tangible result • Excellent Microsoft Office knowledge, especially MS Excel & MS PowerPoint

Job Category:

Marketing, Advertising, Market Research & Branding

Employement type:

Full Time

Job Category:

Marketing, Advertising, Market Research & Branding

Employement type:

Full Time

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