Job Description
• Brand strategy and positioning – define the products proposition for the brand-new market using a “test and learn” approach. Develop the brand strategy and long term brand plan.
• Communications and media planning – develop a long-term communication strategy and media plan, monitoring all communication performance and partnering with agencies where appropriate
• Pipeline and project management – define and develop an innovative pipeline for the coming years, considering any opportunities or risks and consumer trends
• Brand performance management – report on the brands performance using analysis of data to optimize the brands results
• Stakeholder management – collaborate with internal cross-functional teams to achieve common goals whilst managing all expectations from stakeholders
• P&L accountability – responsible to deliver profitable growth for the brand, understanding the full P&L and managing the right levers to deliver top line and bottom line
• Lead, prepare and participate in key business and retailers’ presentations and meetings.