Job Description
Shiva MFG Co. is looking for an experienced Brand Manager who is passionate about handling brands, executing projects & activation and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will execute strategies that grow market share and brands reputation, improve customer experience and drive growth.
Main responsibilities:
- Analyze how our brand is positioned in the market through the 4 P.
-Analyze competition market and reporting
-Develop Marketing and Branding ideas and execution plans
-Take brand ownership and execute strategies to exceed competition
- Align with cross functional team on Brand activation calendar & execute brand related projects & activation
- Participate in creative development and deliver within timelines.
- Establish performance specifications, cost and price parameters, market applications and sales estimates.
- Measure and report performance of all marketing campaigns, and assess against goals
- Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy.
- Monitor product distribution and consumer reactions.
- Support Marketing function in managing external agencies & deliverable from them
•Reporting to: Marketing & Sales Manager
•Travel requirements: Occasional travel within country & abroad