Job Description
- Developing annual operating plans, delivery of top-line sales and development of revenue and expense forecasts. Responsible for aligning marketing and sales teams accordingly to achieve revenue and profit goals.
- Leading development and execution of marketing strategies and initiatives, both direct to consumer and to eye care practitioners including advertising, promotion, pricing, and public relations. Recommend appropriate marketing and communications mix to achieve business goals.
- Developing and executing new product launch strategies and plans for product and commercial initiatives.
- Identifying and turning consumer/brand insights into actionable programs that have a beneficial impact on the growth of the business.
- Conducting in-depth analysis of product line sales and consumption performance and recommending appropriate actions to refine marketing plans.
- Overseeing effectiveness of programs and initiatives including success tracking criteria. Track and share successes and best practices.
- Leading cross-functional teams in support of key initiatives, inclusive of customer marketing, market research, commercial strategy and insights, finance, operations, human resources, R&D, and customer service.