Job Description

-Collaborates with management to define and develop marketing strategies to drive profitable growth -Identifies, establishes and maintains relationships with brand partners, third party vendors, etc. to leverage current offerings, opportunities and successes -Increases agreed upon growth goals, drives demand generation and expands market share by identifying, planning and executing the activities required to ensure successful achievement of marketing business objectives -Develops, implements and/or maintains all standardized marketing methodologies, tools and collateral of the assigned area ensuring consistent look and feel for internal and external communications -Develops and/or implements marketing policies and objectives -Evaluates and adjusts strategies to respond to changing and/or competitive markets. Such activities may include the following as well as other duties as assigned -Negotiates with suppliers to obtain Marketing Development Funds (MDF) for assigned brand and manages MDF budgets to maximize ROI