Job Description
Brand Manager-Align the company around the brand's direction, choices and tactics.
-Analyze how our brands must position in the market and crystallize targeted consumers insights
-provide the vision, mission, goals and strategies to match up to
-Translate brand strategies into brand plans, brand positioning and go-to-market strategies
-Lead creative development and create motivating stimulus to get targeted population to "take action"
-Establish performance specifications, cost and price parameters, market applications and sales estimates
-Design, planning, budgeting, establishing and evaluation all marketing campaigns
-Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
-Oversee marketing and advertising activities to ensure consistency with marketing strategy