- Performs regular market research studies to gain important consumer/ customer insights and relevant brand data - Develops brand plans and submits updated summaries on brand performance to management each month - Implements effective (digital) marketing campaigns and works on content marketing across all channels (incl. website, social media and print) - Supports in the design of retail packaging as well as the creation of in-store marketing promotions - Works closely with appointed communication/graphic design agencies to manage brand marketing campaigns - Organizes PR Events such as product launches, exhibitions and press articles.
-5+ years’ experience in brand or product management in consumer goods industry, preferably in food category and international working environment - Excellent interpersonal/communication skills - Proven team working skills and results driven - Analytical skills and ability to think strategically - A creative mind and an ability to produce innovative and original ideas - Experience with and an understanding of market research - Time and project management skills, including the ability to work on multiple projects at the same time
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