Job Description
- Performs regular market research studies to gain important consumer/ customer insights and relevant brand data
- Develops brand plans and submits updated summaries on brand performance to management each month
- Implements effective (digital) marketing campaigns and works on content marketing across all channels (incl. website, social media and print)
- Supports in the design of retail packaging as well as the creation of in-store marketing promotions - Works closely with appointed communication/graphic design agencies to manage brand marketing campaigns
- Organizes PR Events such as product launches, exhibitions and press articles.